Partnership over Promises

Sure, appearances matter in business, but integrity, reliability, and growth are more important. Beneath the surface, these values are at the heart of everything we do and the driving force behind why we wake up each day. Our mission is to collaborate with our customers to provide an unparalleled cleaning experience, while also supporting our cleaning franchisees in reaching their goals.

We grow with your business, not just clean it

When you choose an Urban Clean franchise for your commercial cleaning needs, we want to do more than just provide cleaning services—we strive to build a partnership that grows alongside your business. Whether you manage a corporate office, retail space, or a busy medical center, our goal is to support your operations with tailored cleaning and scalable solutions. We’re not just here to clean – we’re here to grow with you.

More Than Just a Mop – A Mission

Every business is different, with its own rhythms, challenges, and standards. We understand that commercial cleaning is not a one-size-fits-all solution. That’s why we believe the best way to understand a company’s expectations is to simply ask. We take the time to get to know your business, your individual needs, and your expectations – and then exceed them.

We know that presentation is a non-negotiable when it comes to office cleaning. Our Urban Clean franchisees know how to create a spotless, professional space that boosts productivity and impresses both clients and employees. From desks and meeting rooms to kitchens and restrooms, we make sure every area reflects your company’s dedication to excellence.

When it comes to medical centre cleans, we know that hygiene isn’t optional – it’s critical. Urban Clean Franchisees are extensively trained in infection control protocols and use hospital-grade disinfectants to maintain sterile conditions. We ensure you meet compliance standards while protecting the health of your staff and patients.

Cleaning retail spaces is all about presentation. A tidy, welcoming storefront can transform a passerby into a loyal customer – or better yet, motivate them to make a purchase. We take care of spotless floors, gleaming windows, and fresh-smelling interiors to boost that all important foot traffic and enhance your brand.

Urban Clean commercial cleaning franchises are backed by quality assurance checks, purpose-built technology, and a responsive support team. We go beyond cleaning – we work with you to enhance your space and level up your business.

Grow With Us: Own a Cleaning Franchise

Looking to join a thriving, recession-proof industry? Our cleaning franchise opportunities provide an excellent pathway to entrepreneurship. With a proven business model, thorough training, and continuous support, we give our Urban Clean Unit Franchisees all the tools they need to excel in the booming commercial cleaning sector.

Our franchise system is designed for scalability. Whether you want to start small or build a multi-unit operation, we provide the tools and support to help you grow. You’ll benefit from low startup costs, flexible scheduling, and access to a number of guaranteed commercial contracts.

Urban Clean offers more than just branding—we offer belonging. As an Urban Clean Unit Franchise, you’ll be part of a community that values integrity, innovation, and shared success. You’ll receive marketing support, operational guidance, and continuous training to keep your business competitive and compliant.

From office clean contracts to medical centre clean protocols and retail space clean routines, we’ll help you master every aspect of the business. You’re not just buying a franchise – you’re joining a movement.

Partnership Is Our Promise

At Urban Clean, we believe that real success comes from collaboration. That’s why we prioritise partnership over promises. We don’t just show up—we show up consistently, communicate clearly, and deliver results that align with your goals.

Our clients trust us because we treat their businesses like our own. We listen, we adapt, and we take pride in every clean. Whether you’re a small startup or a national chain, we’re invested in your growth.

And for our franchisees, that promise is even deeper. We’re not just your franchisor – we’re your mentor, your coach, and your strategic partner. Your wins are our wins, and we’re committed to helping you build a business that lasts.

Whether you need a reliable commercial cleaning partner or you’re ready to launch your own cleaning franchise, Urban Clean is here to help you shine. Let’s clean, grow, and succeed – together.


If You’re Tired of Chasing Cleaners — We’re Here

If you’re a business owner who’s had enough of the stress, the follow-ups, and the uncertainty, we’re here to help. Urban Clean delivers reliable, consistent, high-quality cleaning — without the frustration. Let us take it off your plate so you can get back to running your business. Let us handle the cleaning and take it off your to-do list—just click here!

And if you’re someone who’s ready to take ownership of your future, we’d love to talk. Whether you’re looking for a flexible income or ready to build a business that scales, our franchise model gives you the tools, training, and support to succeed. Click here to connect with us.

Urban Clean exists for people who care. If that’s you — let’s build something better, together.

The Rising Demand for Commercial Cleaning Services

It’s no secret that the commercial cleaning business is undergoing a major shift, and business is booming.

Demand for commercial cleaning services has skyrocketed, driven by increasing emphasis on hygiene standards, regulatory requirements, and the push to safeguard public health. The Commercial Cleaning Services industry in Australia is projected to have a market size of $20.1 billion by 2025. Over the next five years, the Commercial Cleaning Services industry in Australia is projected to experience growth. 1

The interior building cleaning industry is seeing remarkable growth.

Interior cleaning dominates the industry as the top product segment, mainly because these contracts are the most profitable. Additionally, the growing construction industry, fueled by new projects and renovations, is opening up significant opportunities for cleaning services. These contracts tend to be the most lucrative, boosting their revenue share compared to other segments.

Greater focus on hygiene standards following COVID-19

The cleaning industry is undergoing a significant shift in demand. The COVID-19 pandemic heightened awareness of virus transmission risks, leading to a surge in demand for specialised cleaning solutions. Post-pandemic, cleaning services experienced a boost in revenue and the number of enterprises. However, during the pandemic, many offices, retail, and hospitality businesses temporarily shut down, canceling cleaning contracts to cut costs. This caused a drop in revenue during 2020-21 as the market adjusted to lockdowns and restrictions. Now that demand has stabilised, commercial cleaning companies are more focused on growth than ever.1

Innovative New Technology

As technology enhances transparency in the cleaning industry, many companies are turning to specialised apps and sensors to boost productivity, and Urban Clean shines with its app, Janiflow. These tools streamline processes, helping businesses cut down on labor demands, though they do require a notable investment in software and IT equipment. Luckily, Urban Clean franchisees get instant access to Janiflow, an exclusive app that simplifies operations for both owner-operators and clients, fostering transparency, communication, and efficiency.

Focus on Sustainability

States along the east coast of Australia, with their bustling urban centers, numerous shopping malls, office buildings, and public transport hubs, account for nearly 80% of industry establishments. Australian businesses are increasingly adopting green commercial cleaning practices, driven by regulations, stakeholder expectations, and a focus on sustainability. Advancements in technology and sustainable methods are propelling this shift, with companies prioritising energy-efficient equipment and eco-friendly cleaning products to minimize their environmental impact. 2

Forecasted Trends for 2025

Trends for 2025 emphasize eco-friendly cleaning products, health priorities shaped by the pandemic, sustainable packaging, smart cleaning tech, automation, private labels, multi-purpose products, subscription models, workforce solutions, and resilient supply chains. These shifts reflect the industry’s focus on innovation, efficiency, and environmental responsibility. Over the past five years, industry revenue has been highly volatile due to the pandemic’s impact, causing an unusual spike. However, demand is expected to stabilise in the next five years, leading to reduced revenue volatility.

If you’re considering investing in a new business within a booming, recession-proof industry, an Urban Clean Unit Franchise could be a great option. Urban Clean provides Unit Franchise owners with guaranteed ongoing contracts*, custom-built technology for seamless quality control and client satisfaction, and top-notch training and support. *T&C’s apply.

If You’re Tired of Chasing Cleaners — We’re Here

If you’re a business owner who’s had enough of the stress, the follow-ups, and the uncertainty, we’re here to help. Urban Clean delivers reliable, consistent, high-quality cleaning — without the frustration. Let us take it off your plate so you can get back to running your business. Let us handle the cleaning and take it off your to-do list — just click here!

And if you’re someone who’s ready to take ownership of your future, we’d love to talk. Whether you’re looking for a flexible income or ready to build a business that scales, our franchise model gives you the tools, training, and support to succeed. Click here to connect with us.

1 Callum Francis Commercial Cleaning Services in Australia – Market Research Report (2015-2030)
2 The Advanced Group Green Commercial Cleaning: Why Australian Businesses Switch

How to Write a Business Email That Gets Respect, Not Eye Rolls

Email is one of the most powerful and commonly used tools in business communication, across all industries, including the Commercial Cleaning industry. It’s fast, efficient, and widely used – but it’s also easy to misinterpret.

What you intend to be direct might come across as rude, and what you think sounds professional could feel cold. Tone often gets lost in text, which is where problems arise. Writing a clear, respectful, and effective email takes more than good grammar – it requires emotional intelligence, care and finesse.

Start With a Greeting

Even if you’re busy or in a hurry, skipping the greeting can make your email feel abrupt and impersonal. A simple “Hi” or “Good morning” sets the tone for a respectful and productive exchange. It reminds the reader that they are speaking to a person, not receiving a command. Starting with a greeting takes only a couple of seconds and won’t slow down communication – it makes your message more approachable and sets the stage for a productive conversation.

Use a Warm Yet Professional Tone

You don’t need to be overly friendly, but adding a touch of warmth in business communication can make a big difference. Polite language helps keep exchanges clear while softening the tone. Avoid passive-aggressive phrases like “as I mentioned before” or “as per my last email.” Instead, use constructive language that invites collaboration. A warm tone shows respect for the reader’s time and effort, even when addressing issues or making requests.

Be Clear, Not Blunt

Clear communication is key in business, but it shouldn’t come at the cost of courtesy. When giving feedback, be specific and direct, but also considerate. Harsh language can harm relationships and create unnecessary conflict. By framing your message positively, you can convey your point while preserving goodwill. It’s not about sugarcoating, but about being mindful of how you deliver your message.

Mind Your Formatting

A well-formatted email is much easier to read and more likely to get a response. Long paragraphs can overwhelm readers and bury your message. Break your email into smaller sections, use clear subject lines, and highlight key points when needed. Good formatting shows you respect the reader’s time and want to make your message as straightforward as possible.

Don’t Overuse CC or BCC

Avoid the temptation to copy half the company in an email. It can come off as a power move and often feels passive-aggressive or performative. Only use CC and BCC when absolutely necessary and consider who really needs to be included. Respecting others’ inboxes is a key part of effective communication. When in doubt, keep the email simple, direct, and personal.

Read It Out Loud Before You Hit Send

One of the easiest ways to check your tone is to read the email out loud. If it sounds snippy, overly formal, or aggressive when spoken, it probably reads that way too. Hearing your words out loud can help you catch awkward phrasing and give you a chance adjust your tone before hitting send. This simple step can prevent misunderstandings and misfires.

Final Thoughts

Sending business emails without coming across as rude is all about striking the right balance. You need to be clear, confident, and professional, while also being kind, respectful, and personable. Whether you’re addressing clients, leading a team, or proposing a Commercial Cleaning contract, your tone makes all the difference. A thoughtfully written email fosters trust, strengthens connections, and leaves a positive impression of your company and brand. Before hitting “compose,” take a moment to consider how your email will be perceived. Choose your words wisely – they hold more power than you know.

Did you know? The commercial cleaning industry is booming, offering an exciting opportunity for you to join in its growth and success.

If you’re ready to escape the 9-5 routine, an Urban Clean Unit Franchise might be the perfect opportunity you’ve been searching for. With guaranteed upfront contracts*, proven systems, comprehensive training and support, business growth assistance, and purpose-built technology, it’s a chance to thrive. Plus, the commercial cleaning industry is booming like never before. Click here to learn more.
*T&C’s apply.

We Answer Commonly Asked Questions About Urban Clean Franchises

Starting your journey into business ownership can bring plenty of questions. This post dives into the most common topics, like income potential, systems, support, and what to expect from your new investment. We’ll tackle all the questions we frequently hear to help you get started with confidence.

1. What is an Urban Clean Unit Franchise?

We’re so glad you asked!

An Urban Clean Unit Franchise is a powerful new business opportunity for anyone looking to become their own boss in the commercial cleaning franchise industry. With guaranteed ongoing contracts, innovative technology, and comprehensive training and support, Urban Clean makes it easy to launch a successful office cleaning franchise with a strong return on investment.

As a franchisee, you’ll enjoy the flexibility to set your own hours and control your income. Urban Clean guarantees a monthly minimum of cleaning contracts to get you started, and you’ll have the option to grow your business by securing additional contracts. Whether you want to scale quickly or manage a steady operation, the choice is yours.

Your business is backed by Urban Clean’s experienced regional and leadership teams, along with technology designed to foster repeat business and long-term client relationships. This support system helps franchise owners achieve remarkable growth, job satisfaction, and personal freedom.
*Terms and conditions apply.

2. How does an Urban Clean Unit Franchise make money?

Once your initial cleaning contracts are secured, you’ll begin earning by servicing those accounts. We’ll also guide you on how to expand your client base and win more contracts, increasing your income and maximising your return on investment.

3. How does the Contract Guarantee work?

Urban Clean offers a Contract Guarantee to protect your business. If a client cancels or relocates within the first 24 months due to circumstances beyond your control, we’ll replace the value of that contract. Depending on your investment level, you may qualify for an Initial Contract Value Guarantee, and we’ll explain the details when you enquire.

We commit to winning $5,000 per month in cleaning contracts for every new franchisee. Many of our partners earn significantly more—some reaching $10,000 to $20,000 per month—depending on their effort, skill, and commitment to providing exceptional service.

4. What can I expect to earn as an Urban Clean Franchisee?

We commit to winning an initial $5,000 per month of cleaning contracts for you. You can earn more money by investing in more cleaning contracts won by us, by getting referrals, or by learning how to quote and win cleaning contracts on your own.

We have franchise partners that make between $5,000 to over $10,000 per month, and others that make in excess of $20,000 per month. How much money you make will be determined by your effort, skill and commitment to growing your business and providing exceptional service.

5. How many hours will I be working each week?

This depends on the size of your business and how you run it.

For example, with $5,000 in cleaning contracts per month, our franchisees usually work around 20 to 30 hours a week if they handle the cleaning themselves.

The time spent cleaning depends on the type of cleaning contracts you take and your level of experience and skill. If you’re new to cleaning, it’s a good idea to allow extra time for yourself until your speed improves. During training, you’ll learn the most effective and efficient cleaning techniques while still ensuring a high-quality clean.

6. Do I need to quit my current job?

No, actually, we recommend keeping your daytime job until the income from your business matches or exceeds your regular earnings.

Our business is designed so you can keep your daytime job while we arrange contracts for you. Since commercial cleaning happens after hours, it won’t interfere with most people’s existing jobs. As your business grows, you might decide to train and hire cleaning teams to handle the work for you. We provide guidance on training, recruiting, and managing your staff.

7. What support do I get as a Unit Franchisee?

In addition to training and online resources that cover everything you need to run your business, you’ll receive field support from your local Regional Branch Owner. We provide regular coaching and workshops to help you continually improve. We’re here for you every step of the way. Plus, we take care of basic bookkeeping, send invoices to your customers, and manage your accounts receivable for you.

8. Do I get to choose my contracts?

When starting your business, you can choose not to accept cleaning contracts outside your area or those without after-hours access. We’ll work together to create a plan based on the Strategy Session blueprint and collaborate closely to get your business up and running as quickly as possible.

Our contract allocation system makes it easy to access all the details of a new account, including time and price calculations, right away.

9. How much training do I receive?

You’ll receive in-depth training both on-site and off-site, along with continuous workshops and support. You’ll learn everything about cleaning and running a thriving business. Our program exceeds the standards of an Australian Certificate 3 in Cleaning Operations, equipping you with the skills to build and manage a successful commercial cleaning business.

10. Which manuals will I receive?

Every aspect of the business is streamlined and organized with detailed manuals and checklists. We also utilize the latest automation tools for processes, cleaning, and engaging with customers.

12. What do successful Unit Franchisees have in common?

Our most successful franchisees have a hunger to learn. They are coachable and want to follow a proven system. Attention to detail matters, as well as good communication skills.

13. Do you have royalties?

Instead of royalties, we charge service fees. To maintain the support and guarantees we offer, you pay a percentage of the payments you receive from your customers. This fee is only applied when you actually receive funds from them.

Complete information about percentages and the services offered can be provided upon request.

14. Are you members of the Franchise Council of Australia?

We’re proud members and active participants in the Franchise Council of Australia, and we take our responsibilities under the Franchise Code of Australia very seriously.

15. Does everyone who applies for a Franchise get accepted?

We want to make sure the business is a great match for you and that you’ll thrive in it.

First, you need to qualify before being offered a franchise. Once you meet the requirements, you’ll be invited to a Partnership Session with a Regional. However, not all applicants will reach this stage.

This might just be your opportunity.

If you’re searching for a reliable way to start your own business, Urban Clean presents an excellent opportunity in the booming commercial cleaning industry. With guaranteed contracts, flexible hours, and full support, it’s designed to help you build a successful and scalable operation. Whether you’re looking for a side hustle or a career change, this business venture offers great potential for growth, financial freedom, and a strong return on investment. With proven systems, expert guidance, and a network of driven franchisees, Urban Clean helps you take charge of your future and create a business that fits your lifestyle and aspirations.

Discover how in your free, no-obligation 30-minute Franchise Blueprint Call (valued at $297), you can learn to safely and affordably start your own business in your spare time and scale it until you can leave your job!

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How Often Should You Really Clean Your Office?

A clean and hygienic office is more than just looking good – it’s about fostering health, boosting productivity, lifting staff morale, and showcasing professionalism.

Keeping your office clean boosts employee well-being, makes a great first impression on clients, and even improves how smoothly your business runs. So, how often should your office really be cleaned?

Several factors influence this, such as the size of your space, the type of business, the level of foot traffic, and the surrounding environment. Not all spaces need the same level of care, so identifying which areas require daily attention versus occasional deep cleaning is crucial for creating an efficient and cost-effective cleaning plan. Urban Clean’s owner-operators collaborate with clients to develop the perfect office cleaning schedule to keep workplaces clean, safe, and welcoming.

What Requires Daily Cleaning?

Keeping high-traffic areas like reception zones, kitchens, bathrooms, and meeting rooms clean every day is a must. These spaces quickly collect dirt, germs, and clutter, and they’re often the first spots clients and staff notice. Daily cleaning includes wiping down surfaces and frequently touched spots like doorknobs and switches, emptying trash, mopping floors, and restocking essentials. For bigger offices or those with lots of visitors, daily cleaning is key to maintaining hygiene and stopping the spread of germs.

What Should be Cleaned 2-3 Times a Week?

Workstations and individual offices might not need daily cleaning, but they should be tidied up at least once a week. Employees can handle the daily upkeep of their desks, while cleaning crews take care of deeper tasks like vacuuming under furniture, dusting electronics, and disinfecting shared equipment (yes, even the office coffee machine!). In open-plan offices, where germs and allergens spread more easily, increasing the frequency of these tasks to two or three times a week can greatly improve air quality and employee comfort.

The Low Down on Floors

Floors play an important role in any cleaning routine. Hard floors need daily care and spot cleaning, with full mopping two to three times a week, depending on foot traffic. Carpets should be vacuumed several times a week in busy areas and at least once a week in low-traffic spots, with spills cleaned up immediately to prevent stains and damage. Plan for professional carpet cleaning quarterly or biannually to remove allergens and deep-set dirt. Entrances and hallways that track in outdoor debris may need extra care, especially during rainy weather or high pollen seasons.

Bathroom and Breakrooms

These areas are hygiene hotspots and should be part of the daily cleaning routine. Kitchens and break rooms need daily cleaning of surfaces that come into contact with food, like sinks, tables, and refrigerators. Trash should be removed daily, and appliances cleaned regularly to avoid odors, pest problems, and bacteria spread. Bathrooms should be sanitised daily, with essentials like soap, paper towels, and toilet paper consistently restocked to maintain proper hygiene.

When and What to Deep Clean

In addition to daily and weekly routines already included in your office clean, deeper cleaning tasks should be planned on a monthly, quarterly, and yearly basis. Monthly jobs might include cleaning interior windows, wiping down vents and grilles, and dusting hard-to-reach areas. Quarterly tasks are perfect for carpet cleaning, upholstery care, and checking air conditioner filters. A deep clean once or twice a year tackles overlooked areas, strips and refinishes floors, and refreshes the space after heavy use or seasonal changes.

Specialised Cleaning Services

Some industries need more frequent and specialised cleaning. Places like medical offices, childcare centers, food service businesses, and labs have strict hygiene rules to follow. These spaces often require multiple cleanings a day, clear procedures, and extra disinfection steps. If your business is in a regulated industry, your cleaning routine should meet those standards to stay safe and compliant.

During Office Flu Season

Cleaning schedules should stay flexible. During flu season or after an illness outbreak, it’s smart to disinfect more often, especially high-touch areas. A flexible office cleaning plan allows businesses to adjust to changing needs while maintaining cleanliness.

How Urban Clean Can Help

At Urban Clean, our cleaning franchise owner-operators collaborate with clients to design a tailored cleaning schedule that fits their space, industry, and needs. Whether it’s daily visits, weekly upkeep, or quarterly deep cleans, we’re here to help keep your environment healthy, productive, and professional.

Find out more on how we can tailor a cleaning schedule for you.

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How a Cleaning Franchise Offers a Proven Business Model

Starting a business can be tough and overwhelming. There’s so much to consider, from setting up systems and managing finances to handling marketing… and that’s just a start. That’s why franchising has become a go-to option for both new business owners and experienced entrepreneurs – it lets you own a business without starting from scratch. The commercial cleaning industry, in particular, offers a robust business model that’s recession-resistant and blends scalability, stability, and support.

If you’re a first-time business owner or a seasoned entrepreneur searching for a recession-proof investment, discover why a cleaning franchise might be one of your best decisions yet.

Purpose Built Systems that Drive Efficiency

One of the biggest perks of buying an Urban Clean cleaning franchise is gaining access to pre-established systems that are proven to work. These include purpose-built software, standardised cleaning procedures, inventory and supply chain management, and customer service scripts and protocols. These systems are designed to help you operate efficiently from day one. Instead of spending months creating processes through trial and error, you can dive straight into growing your client base and delivering top-notch customer service. There’s no need to reinvent the wheel… your business already runs like a well-oiled machine.

Instant Brand Recognition and Trust

In the commercial cleaning industry, trust is everything. Businesses seek partners who are dependable, uphold high hygiene standards, and safeguard their reputation. Joining a franchise means inheriting a brand along with its goodwill and reputation, giving you a competitive edge to attract new clients. You can benefit from a higher perceived value right from the start. Honestly, brand recognition can be the difference between securing an account or being overlooked.

Comprehensive Training and Support

When you invest in an Urban Clean Unit Franchise, you benefit from a comprehensive training program that covers cleaning techniques, proper equipment use, health and safety compliance, business operations, financial management, and sales and marketing strategies. Even if you’re new to the cleaning industry, you’ll gain the knowledge and skills needed to thrive. Plus, you’ll receive ongoing support for everything from resolving client issues to growing your business.

Marketing Power that Drives Leads

Anyone who has built a business from scratch knows it’s both expensive and time-consuming. One of the hidden perks of owning a franchise is access to a built-in marketing system. This often includes a professionally designed website, social media campaigns, and SEO and digital advertising support. It allows you to start generating leads right away without having to create a marketing strategy from the ground up.

A Cleaning Franchise Provides Scalable Growth Opportunities

One of the best things about a commercial cleaning franchise business is how scalable it can be. Once you’ve established effective systems and started gaining clients, you can steadily grow your business. Commercial cleaning often operates on annual or even biannual contracts, and offices tend to renew with a reliable and consistent cleaning company. This means building a client base creates a snowball effect – each new client adds to your monthly income, and the more clients you attract and retain, the more your business grows.

Lower Risk, Higher Confidence

Starting a business is tough, and the failure rate can be high. A cleaning franchise helps lower that risk by providing a proven business model, tested strategies, guidance from experienced professionals, and a network of fellow franchisees. Plus, franchise businesses tend to outperform independent startups in both longevity and profitability.

Commercial Cleaning is a Recession Proof Industry

Commercial cleaning is a vital service that stays in demand no matter how the economy is doing. Businesses always need clean, safe, and hygienic spaces. In fact, during tough economic times or public health issues, the need for cleaning often goes up. This makes commercial cleaning one of the most reliable industries, and investing in a cleaning franchise is a smart and stable way to get involved.

This isn’t just about buying a business

This is about tapping into a proven system that designed to help you succeed. In the commercial cleaning world, that means access to clients, tools, training and support that would otherwise take year to build on your own. If you’re ready to be your own boss, build a scalable business and make a meaningful impact on your community then a commercial cleaning franchise could well be your perfect next step.

Want to find out more? We offer a Cleaning Business Success Blueprint. Find out more

Why Marketing Matters for your Cleaning Franchise

At Urban Clean, we highlight the value of marketing for your cleaning franchise because it drives results. The real question is, what steps are you taking to distinguish yourself from your competitors and ensure your customers keep coming back? At the 2024 Urban Clean Conference, we had the privilege of gaining valuable insights from Shane Seymour, the founder of TV Magic. Here’s a bit of what we discovered.

As the owner of a cleaning franchise, marketing is vital to showcase who you are, what you offer, and why you’re the expert. In the case of Urban Clean cleaning franchises, we are the experts in office cleaning.

You know the customers are out there, but opportunities can be missed—so ask yourself, have you done everything possible to reach and attract them? The fact is, if you’re not getting the customers, someone else is.

It’s essential to stay persistent and open to experimenting with various marketing strategies, as success often comes from continuous effort and adaptation. Keep testing different approaches, learning from each attempt, and refining your tactics, because sooner or later, you’ll discover the strategy that resonates and delivers results.

If you’re not investing in marketing, you’re missing out, and here’s why.

You gain a competitive edge

In a crowded marketplace, effective marketing helps a business stand out from its competitors. By showcasing unique selling points and value, businesses can attract and keep customers more effectively. Remember what sets you apart for your customers – whether it’s your tailored approach, excellent customer service, or consistently high-quality results. These are key selling points that can give you a competitive edge.

Customers remember your brand

Marketing plays a key role in building and boosting brand visibility in the cleaning franchise industry. By showcasing products and services, businesses can connect with a broader audience and create a strong, recognisable brand identity.

It helps you communicate with your customers

Good marketing strategies help businesses connect with their customers, making it easier to understand their needs and preferences. This connection is key to creating better products and services.

Watch your sales grow

Marketing is essential for increasing sales by attracting potential customers and converting them into buyers. With smartly targeted campaigns, businesses, including cleaning franchises, can effectively highlight their products or services and drive up revenue.

It builds strong customer relationships

Marketing plays a crucial role in building and nurturing strong customer relationships. By connecting with customers through different channels, businesses can create a sense of loyalty and encourage them to keep coming back for more.

Your decisions are driven by data

Marketing efforts offer valuable insights and data, enabling management to make smarter decisions. By analyzing customer behavior and market trends, businesses can adjust their strategies and boost overall performance.

However, you need to put in the effort

This is not a one-and-done strategy. You need to be consistent and prolific for it to truly yield results. The fact is, effort really pays off in marketing.

The rule of 7* states that customers need to encounter a brand’s message at least seven times before they take action. Originating from the movie industry, this idea emphasises how repeated exposure builds brand recognition and drives sales.

In today’s digital age, with countless ads and social media posts, the number of impressions needed has likely grown. However, the core principle remains: the more a consumer engages with a brand, the more likely they are to buy. In a content-saturated market, it takes multiple touchpoints to capture customer trust.

It’s a comprehensive approach

In summary, marketing is not just about selling products; it is a comprehensive approach that encompasses building relationships, understanding customer needs, and driving business growth. Without effective marketing, businesses may struggle to thrive in today’s competitive environment.

If You’re Tired of Chasing Cleaners — We’re Here

If you’re a business owner who’s had enough of the stress, the follow-ups, and the uncertainty, we’re here to help. Urban Clean delivers reliable, consistent, high-quality cleaning — without the frustration. Let us take it off your plate so you can get back to running your business. Let us handle the cleaning and take it off your to-do list—just click here!

And if you’re someone who’s ready to take ownership of your future, we’d love to talk. Whether you’re looking for a flexible income or ready to build a business that scales, our franchise model gives you the tools, training, and support to succeed. Click here to connect with us.

*Footnote: James Kaatz Marketing Rule of 7’s

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How You’re Making Running Your Small Business Harder For Yourself

Running your own business, including an Urban Clean franchise can be challenging, and often we end up being our own biggest obstacle. Starting a business is exciting, but it can also be incredibly stressful. You might find yourself unsure of what to do next, misplacing items, and constantly fixing mistakes. Client feedback may highlight inconsistencies, and employees could become frustrated. After all that hard work, nothing seems to be going right. What’s missing? Here’s how you can break free and move forward.

You need systems

Systems are the foundation of any successful business. Without well-defined processes in place, employees may waste valuable time on repetitive tasks or struggle to perform their duties efficiently, resulting in lower productivity, increased inefficiency, and higher operational expenses. Proper organisation of information ensures that nothing is overlooked, while structured procedures help prevent costly errors and reduce employee dissatisfaction.

A lack of proper systems can impact nearly every aspect of a business, including morale and motivation. To tackle these challenges and drive efficiency and growth, Urban Clean has already done the hard work for their franchisees. They’ve streamlined proven systems that will keep your business on track and running smoothly.

You still have an employee mindset

If you’re used to the 9-to-5 routine and have taken the leap into starting your own Urban Clean Franchise, it’s time to let go of outdated ideas – along with the office birthday cake. Being your own boss means you’re in charge now. You can structure your time and tasks however it works best for you, focusing on long-term goals that will grow your business.

Say goodbye to limiting beliefs and tap into the valuable skills you’ve gained from previous jobs – they can give your new adventure a strong start. Throw out rigid schedules – you have the freedom to design your own hours, manage your workflow, and prioritise strategies that align with your vision.

You don’t have a vision

Ask yourself, “What do I want out of this?” and, more importantly, “Why am I doing this?” You need to know the exact reason behind your actions. Once you have that clarity, you can stay laser-focused on the end goal. Next, envision where you see yourself in one, two, five, or even ten years. This mindset separates an employee, who is just trying to survive the week, from an entrepreneur who has a clear vision of their end goal. Entrepreneurs create strategies, break them into goals, and then into manageable steps to achieve them. They avoid tasks that distract them from their vision and keep themselves and their team motivated, aligned, and ready to crush their goals.

You don’t have a growth mindset

A growth mindset is the belief that you can develop your abilities and improve over time through hard work and dedication. Ask yourself, “How am I pushing myself outside of my comfort zone?” “What am I learning today?” “How can I use my existing skills in a new way?” Surround yourself with communities of like-minded people who embrace a growth mindset. This can help you see how they think, solve problems, approach complex situations, and achieve success. Remember to keep learning – read, listen to podcasts, seek advice – and continuously expand your mindset with a growth perspective.

Sure, it’s not glamorous, but one of the great things about owning an Urban Clean Unit Franchise is how quickly a growth mindset can pay off. The cleaning industry stands out because companies sign contracts that renew annually or even every two years. This allows you to steadily add more contracts, building a business based on cumulative, ongoing agreements. With this stable cash flow, you can achieve real growth in your business.

You’re afraid of risk

As an employee, the focus often leans toward doing just enough to earn a paycheck. Taking calculated risks, however, shifts the dynamic, giving you control and fostering a sense of ownership. As an employee, you’re simply a line item on your employer’s balance sheet, and your mistakes impact their money and budget. But when you take calculated risks with your own resources, you’ve already weighed the potential rewards, risks of failure, and everything in between. Embracing failure helps you grow and sharpen your focus. Fail often, fail forward, and remember—calculated risks can lead to significant rewards. Is it really better to stay where you are?

You aren’t pushing yourself

You’ve settled into your 9-5 job or business, and it’s become routine, but now you feel stuck. It’s time to step out of your comfort zone and shake things up. Challenging your daily habits and routines can lead to amazing growth. Yes, failure will happen, but that’s how you learn and improve. Each day, instead of just focusing on your to-do list, ask yourself, “What am I doing today to create, improve, or grow my business?” (And yes, still get that list done—or better yet, delegate it!). Staying comfortable might feel good, but it can hold you back from progress. Push yourself, embrace discomfort, and unlock real growth. Owning an Urban Clean franchise is a great way to start, offering proven and sustainable strategies to boost your business potential.

You’re wasting time

It’s easy to fall into the trap of thinking, “I’ll just finish these emails,” or “I’ll quickly wrap up this task before lunch,” or “I just need to return that client’s call.” Before you know it, days turn into weeks, weeks into years, and that long-term goal remains just as distant. The issue? You’re losing valuable time.

Try making a master list and organizing tasks using the Eisenhower Matrix1:

Urgent and Important – Handle these tasks immediately.
Important but Not Urgent – These tasks matter but can wait.
Urgent but Not Important – Delegate these tasks.
Not Urgent and Not Important – Eliminate these tasks.

If something doesn’t contribute to your long-term goals, it’s not worth your time. Stay focused, stick to the plan, and watch your business transform. You’ve got this!

If You’re Tired of Chasing Cleaners — We’re Here

If you’re a business owner who’s had enough of the stress, the follow-ups, and the uncertainty, we’re here to help. Urban Clean delivers reliable, consistent, high-quality cleaning — without the frustration. Let us take it off your plate so you can get back to running your business. Let us handle the cleaning and take it off your to-do list—just click here!

And if you’re someone who’s ready to take ownership of your future, we’d love to talk. Whether you’re looking for a flexible income or ready to build a business that scales, our franchise model gives you the tools, training, and support to succeed. Click here to connect with us.

Footnotes
1. by Team Asana, The Eisenhower Matrix: How to Prioritize Your To-Do List [2025] • Asana

Think like a Boss, Not an Employee

We are going to address the elephant in the room. If you’ve invested in an Urban Clean Unit Franchise and you’re used to the 9-5 world, you may still be hanging on to a few habits that have no place in your future. This is about stepping up, taking ownership and steering your life in the direction you choose. Here are some habits you’ll need to let go of, and some you need to start.

Stop waiting for direction

In the 9-5 world, your boss tells you what to do and when to do it. Sure, you execute the direction but really there is no you in the equation, the task is for the greater good of the company you work for. You know what to do and you follow it automatically.

Start to own every decision

Ask yourself instead ‘What can I learn, solve or create today to improve my business?’. You don’t need to ask permission. A boss takes complete control of their decisions. From creating a new process to hiring a new team member, or even deciding to fit in a quick golf game on a Wednesday afternoon (because why not?) … you call the shots. As an Urban Clean Unit Franchise, you are the one taking control and creating the life you envision.

Stop task-oriented thinking

‘I must finish this spreadsheet today’, ‘Just another meeting before lunch’, ‘I just need to finish answering these emails’. Sound familiar? This is task-orientated thinking. Change your focus to include outcomes. Try making a list of goals instead, then breaking them down into manageable tasks and then adding a realistic timeline. There’s your ‘to do’ list.

Start thinking about the big picture

Write down what you want your life to look like, in one, two and five years from now. What do you want to have achieved? What do envision for your lifestyle? Be specific. Try to remember the ‘why’ behind your business. A boss mindset is all about strategy. What do you need to do to get to where you want to go? Every action you take should be measured against long term goals. If it’s not contributing to the bigger picture, do you really need to waste your energy on it?

Stop being afraid of risk

The mantra of an employee is to play it safe. You know that you have a paycheck coming in weekly, but you also know that there is only so far you can move up within the organisation. You’re comfortable, so you never make a move.

Start seeing risks as opportunities

People in a boss mindset don’t play it safe. They step into uncertainty with confidence knowing that with every risk, is a chance to learn, grow and innovate. You need to get comfortable failing. Every failure is a chance to learn and move forward. Not forgetting that opportunities can also pay off, big time.

Stop trading time for money

In a 9-5 job, you work 8 hours, then you get paid for 8 hours. It doesn’t work that way in your own business. Simply clocking in and clocking out won’t get you to your long-term goals. Stop thinking in terms of hourly rate and focus on the big picture instead.

Start creating value instead

Ask yourself “How can I create value today?’. Your customers don’t need bells and whistles, they need you to solve their problem, not to just do more of what you know. Being the solution is a total win-win for you and your client… and a gamechanger for your business. If you aren’t sure what they need, simply ask!

Stop focusing on short term goals

That ‘Just get me through the day’ mentality is more common in office culture than losing your stapler or the office birthday cake. The same thing, day in day out. It works, but just focusing on short term goals won’t get you to your long-term vision.

Start creating opportunities

If you’re someone who’s ready to take ownership of your future, we’d love to talk. Whether you’re looking for a flexible income or ready to build a business that scales, our franchise model gives you the tools, training, and support to succeed. Click here to connect with us.

Check out Shey Thoudie’s story below.

If You’re Tired of Chasing Cleaners — We’re Here

If you’re a business owner who’s had enough of the stress, the follow-ups, and the uncertainty, we’re here to help. Urban Clean delivers reliable, consistent, high-quality cleaning — without the frustration. Let us take it off your plate so you can get back to running your business. Let us handle the cleaning and take it off your to-do list—just click here!

Maximum Efforts for Maximum Rewards

As an Urban Clean Unit Franchise owner, it’s essential to recognise the moments when you shift from a boss mindset to that of an employee. Running a successful cleaning business—especially in the competitive world of commercial cleaning—requires consistent effort, strategic thinking, and a long-term vision. Let’s break it down.

Maximise Your Results

No cleaning franchise is entirely hands-free. Urban Clean provides proven systems, ongoing support, purpose-built technology, and guaranteed monthly contracts—but your success depends on how you use them. The framework is in place for franchise owners to grow their company cleaning client base year after year, but efficiency, team building, and growth must remain top priorities.

Since most commercial cleaning contracts renew annually, your business growth becomes cumulative. To maximise results, focus on high-impact tasks and work smarter—not harder. Whether you’re delivering an impeccable office cleaning service or managing your team, effectiveness should always outweigh effort. Urban Clean is here to support you, but the outcome is ultimately driven by your commitment. Maximum effort equals maximum reward.

Stop Thinking in Hourly Rates

If you’re still measuring success in hourly rates, it’s time to zoom out. As a cleaning franchise owner, you need to embrace a Boss Mindset. That means focusing on long-term goals, building client relationships, and creating scalable systems. Hourly rates are just one metric—your real value lies in customer retention, contract growth, and brand reputation.

Ensure your team is aligned with your business objectives, and streamline your processes to keep operations smooth. Prioritise customer satisfaction and loyalty while actively pursuing new commercial clean opportunities. Keep your eyes on the bigger picture—this is a real business opportunity, not just a job.

Understand the Lifetime Value of Customers

Successful cleaning business owners understand that acquiring a customer is an investment. Just like credit card companies offering sign-up bonuses or insurance providers giving gift cards, you’re investing in long-term relationships. This concept—known as the Lifetime Value of a Customer—is critical.

When you deliver consistent, high-quality company cleaning services, your clients stay with you. Over 3.5 years (or 40 months), a single loyal customer can represent tens of thousands of dollars in revenue. That’s why marketing, onboarding, and customer care are worth the effort—they pay off in the long run.

Buying or Investing in a Customer

Think of every new client as an investment. From marketing and sales to onboarding and loyalty programs, every touchpoint matters. When you deliver a reliable commercial clean, tailored to their needs, you’re building trust and increasing their lifetime value. The better your service, the longer they stay—and the more they refer others.

Maximum Effort for Maximum Rewards

The most successful Urban Clean franchisees understand that effort drives results. Whether it’s delivering a flawless office cleaning experience or managing your team with precision, your dedication builds the foundation for long-term success.

The Power of Goodwill

Goodwill is your reputation in action. It’s the reason clients keep coming back, refer others, and choose your cleaning business over competitors. While contracts and convenience may sustain you temporarily, true growth comes from exceeding expectations and building trust.

Urban Clean Unit Franchise owners benefit from a respected brand, guaranteed contracts, and a robust support network—but it’s your effort that turns potential into performance. When you consistently deliver outstanding commercial cleaning, you build goodwill that fuels your business.

Urban Clean offers a proven business opportunity for those ready to take control of their future. With the right mindset, systems, and support, your cleaning franchise can become a thriving, scalable business.

Want to find out more about the Urban Clean Unit Franchise?

Click here and take the first step toward building your own successful commercial cleaning business.